8 Writing Tips for Effective Content Marketing

Did you know that there are currently over 600 million blogs on the internet?

With so much competition, your content must be of the highest quality it can be to grow your readership and, in turn, improve your Search Engine Optimisation (SEO) and marketing Return on Investment (ROI).

Here are eight of our top marketing writing tips for you to improve your SEO content writing to engage your audience and boost your site performance:

1) Know Your Audience

The first step to creating high-quality content that provides value to your audience is to know what they’re searching for. Take the time to gather data about your target audience and build customer avatars, which is like a human you create using that information. Gather this information by asking yourself questions like:

  • What are their pain points that you solve?

  • What are they searching for?

  • How much do they know about your technology?

The more you know about the person and sector you’re targeting, the more you can tailor and focus your content on resonating with them.

2) Be Thorough In Your Research

Contrary to what you may think, actually writing your content is only a small part of the process. To create truly compelling content, you first need to spend time researching the topic you’re covering. Conducting thorough research helps you ensure that your content is accurate and allows you to speed up the writing process. Aim to spend half the total content creation time doing in-depth research before you start to write to improve your content writing.

3) Review Your Targeted Keywords

Did you know that 95% of people don’t go beyond the first page of search results?

SEO is an essential part of content marketing, and without the right keywords, you won’t get that sought after page 1 position. If you find that your content isn’t performing as well as it could, you might want to look over your chosen keywords. Make sure the keywords you use have a high search volume and low keyword difficulty to grab as much of the search traffic as you can. Include broad keywords, and specific long-tail keywords, to maximise your content’s potential.

4) Start With An Enticing Hook

With 77 million new blog posts being published every month on WordPress alone, sectors are satiated for content, so your content can quickly disappear into the void.

To grab your reader’s attention instantly, start your blog post with something that will ‘hook’ them. Use a surprising statistic or statement to ignite your reader’s interest, and encourage them to read the rest of your article (like we have at the start of this article).

5) Use Short Paragraphs & Sentences

User engagement metrics are the main areas that Google looks into when ranking web pages on the SERP nowadays. Your content’s readability has a direct impact on these metrics and where you’ll rank on Google.

Use shorter paragraphs and sentences, write in an active voice and separate your content into eye-catching subheadings, to improve readability. By making your content easier to read, you encourage your customers to spend more time reading your articles. You’ll boost your SEO and SERP rankings, and your readers are more likely to return to your site for content.

Also ensure that your content is mobile-friendly, as 52% of mobile users said that a bad mobile experience makes them less likely to engage with a company.

6) Format Content for Featured Snippets

Another tip to improve your SEO content writing is to format your content for featured snippets (Google’s answer box at the top of page 1). Here’s how you format your content for Google’s answer box:

  • Include the user’s question in headers (Example: How To Improve Your Content Writing).

  • Provide a concise answer, or a list of answers, to the targeted query.

  • Make the section easy to find for users and search crawlers by placing it early in your text.

7) Include Statistics

Statistics are a great way to back up your claims and provide value to your readers. Be sure to link your content to the source of any statistics you include.

Linking your content to high-ranking websites demonstrates its topical relevance to target keywords, and the authenticity of your research to the reader.

8) Edit & Re-Edit Your Content

“The secret to writing great content is first to write bad content, and then fix it.”

No one creates a perfect piece of content in their first draft, so don’t waste time trying. The key is to start writing, get your ideas down on paper, and then go back and edit. Tools like Grammarly help you spot any grammatical errors and get the right tone of voice for your brand.

It’s also a good idea to have someone else read your article since a fresh pair of eyes offer a new perspective, and can spot errors that you might miss yourself.

Create Top-Quality Content With Copy House

At Copy House, we excel at creating SEO optimised content for our clients. Using the tips we’ve listed here helps us create engaging content that resonates with our clients target audiences.

Contact us to discuss how we can create content for you that will move your site up the SERP and help you generate more leads.


Site designed by Ewan Morris


Phone: (+44) (0)131 357 4283‌

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