As the UK and rest of the world starts to lift lockdown restrictions, it’s time to start planning your company’s return. While you may have more time on your hands at the moment, this won’t last long once the economy is fully up and running.
Now that we can see the light at the end of the tunnel, it’s essential to put a plan in place to start generating leads and bringing in business. With the right plan, you’ll be able to come out swinging and return to the “new normal” quicker.
But, how exactly do you go about planning an exit strategy for your content marketing?
Step 1) Update Your Website
A lot has changed over the last couple of months, so all of the content on your website may not be totally relevant. Take a moment to review it and make sure it’s up-to-date.
For example, have you changed the way you operate? Perhaps you offer new services or have moved some, if not all, of your operations online.
Before you get back into the swing of things, take a second to review your existing website and consider whether it still reflects your business. You may find that you need to remove certain sections or add entirely new pages.
It’s also a good idea to add a page tailored towards how you’re working during COVID-19 so that prospective customers know whether you’re open for business and how they can work with you.
Step 2) Review Your Marketing Strategy
Review your marketing campaigns post-pandemic and consider them in light of the current situation.
Chances are, you won’t be able to just “pick up where you left off” and may need to adapt an entirely new approach, one more sensitive to customers’ pain points and challenges.
When reviewing your marketing strategy, look for new ways to engage with your customers. Perhaps they’re spending more time on social media or perhaps the type of content they want now or need has changed.
Your new, adjusted marketing strategy will act as the foundations for re-building relationships and accelerating around the corner.
Step 3) Reconnect with Your Customers
Hopefully you haven’t fallen completely silent during the last few months and have managed to keep up some of your marketing efforts.
Now is the perfect time to re-engage with some of your customers to remind them that, yes, you’re still here.
Creating engaging blog articles, social posts and email campaigns are all great ways to remind past, current and prospective customers why they should work with you.
Remember that gaining traction on your content marketing takes time, so you don’t want to leave your marketing till the last minute or treat it as an afterthought. The best players in the game know that starting early is the key to success.
Get Ready for a Brighter Future
With the situation improving in Europe and across the globe, now is the time to start planning how you’ll bring your business out of the crisis and into a brighter future.
Throughout the pandemic, we’ve supported clients to produce great content and stay connected with their audiences. If you’d like advice on how you can create a content marketing exit plan, send us a message -- we’d be happy to chat.
Stay safe, healthy & sane!