For the vast majority of us, honesty is a value that has been drummed into us since we were children.
Throughout our lives we’re encouraged to always tell the truth, and on the whole that attitude will stand us in good stead in most of the situations we face.
But can you ever be too honest in business?
Could being too honest with your clients or customers have a negative impact on whether they choose to do business with you or another company?
According to one survey 29% of respondents felt that it was possible for brands to be too honest with their customers, yet 84% believed that honesty is a positive trait for businesses and brands to demonstrate.
Although there are some who think that too much honesty could hurt your brand, most agree that when it comes to being honest the positives far outweigh the negative.
Overall, 85% said they are actually more likely to support a brand that they consider to be honest.
For the most part, this suggests that honesty in business is extremely valuable when it comes to customers trusting a brand and a huge part of achieving that is by being transparent.
Continue reading as we explore the value of honest conversations in business, and why being transparent with your clients and customers can work to your advantage as you continue to strive for success.
Honesty builds long-lasting relationships with clients and customers.
When running a business, taking good care of the clients and customers you currently have is far more cost-effective than having to continually find new ones.
As a company, you should strive to maximise customer loyalty through building strong and genuine long-lasting relationships with them. As any relationship expert will tell you, honesty is the bedrock for long-lasting partnerships.
At its core, honesty enables more open communication with your clients and customers. With open communication comes greater understanding of what motivates them and what they’re looking for.
By building a deep and emotional connection with your customers and clients, you’re far better positioned and equipped to understand pain points, struggles, and ultimately the role you and your business can play in helping them out.
Transparency cements the credibility of your business.
Building credibility in business is not something that can be done overnight. It’s a gradual process that needs to be nurtured at every opportunity.
If your clients and customers perceive you to be credible, they’re much more likely to trust you to provide the best product or service for them.
Building trust with your clients and customers starts with being transparent, delivering on promises and consistently meeting - or even exceeding - expectations.
Being sincere when interacting with customers, knowledgeable about your area of expertise, transparent in your marketing, and sensitive to your customer’s needs are all fantastic ways to achieve credibility in business.
Prioritise value-driven content over promotional content. Every single time.
Promotional content undoubtedly has its place in modern marketing, but it’s difficult to build trust and transparency with your customers and clients through advertising alone.
For that reason, value-driven content should make up the majority of any marketing that you do. Consider implementing an 80-20 ratio (80% value-driven, 20% promotional) in your marketing strategy.
Providing your customers with useful content that involves selling the value of what your business can offer before you even consider making a sale on your product or service puts the customer at the centre of your focus.
Through content such as webinars, blog posts, ebooks, videos or online courses you can gradually and consistently demonstrate to your customers and clients why choosing your business is the right (and ONLY) decision.
That way you’re not just telling your customers why you’re awesome. You’re showing them too.
Admitting flaws in your product or service can actually work to your advantage.
Would you believe us if we said that making mistakes and admitting flaws in your product or service leads to long-term customer loyalty?
Well, it is!
That’s because admitting to a client or customer when a mistake has been made is an effective way to forge authenticity.
In a study by the Boston Community Group, research showed that being authentic is one of the most important things brands can do to engage and interest their customers.
Admitting mistakes shows that your business has nothing to hide and you’re human. Hey, everyone makes mistakes sometimes right?!
When it comes to giving great customer service, being honest about any mistakes helps to prevent any further frustration from your customers.
In the eyes of many customers admitting fault and taking responsibility is a very relatable quality and has the power to highlight areas of improvement for your business moving forward.
Transparency is one of our core values at Copy House, and it always will be.
Creating honest conversations with clients and customers requires a high level of transparency and crystal-clear communication. We excel at helping our clients create clear, honest conversations with their audience so customers are empowered to make better purchasing decisions.
Fancy a wee chat? Get in touch with us today to find out how we can help you find your voice and stand out from the crowd.