Content marketing is a complicated and labour-intensive process, which can take a while to grasp. You need to plan topics, create your content, review and edit, publish and distribute your content via your chosen distribution channels, and then track your results.
Luckily, there are several content marketing platforms designed to ease the process and help you work more efficiently.
Join us as we list our favourite content marketing tools of 2020 that you can use to streamline your workload and create better content.
SEMrush is an all-in-one content marketing platform that offers a variety of services for SEO, Social Media, Paid Traffic, Content Generation, and Market Research. The tool provides valuable data insights to help you rank higher on the SERP. With over 106 million keywords and 71 million domains, SEMrush is the perfect tool to help you create compelling content.
Beyond the keyword and topic research tools, SEMrush has several features that come in handy in content marketing. You can also use SEMrush to create a content plan for your content marketing strategy, and track your team’s deadlines to ensure all activities are implemented in time.
Although SEMrush costs £99-£399 per month depending on how many features you choose to include. So, if you’re on a tighter budget, SEMrush might not be the tool for you.
SEMRush offers a 7-day free trial of the complete tool to allow you to test it out. But remember to cancel your subscription before the trial runs out to avoid getting charged.
To run smooth content marketing operations you’ll also need a solid Customers Relationship Management (CRM) tool. HubSpot provides content marketers with tools that help them create actionable content that drives leads and generates sales.
This all-in-one inbound marketing, sales, and CRM suite enables content marketers to create and optimise content, and ensure it reaches the right audience. While HubSpot isn’t the only CRM tool out there, it offers amazing functionality in terms of landing pages, targeted lists, and follow-ups. Which is why we love it.
Although, like SEMrush, HubSpot comes with a rather large price tag, starting at £50 per month.
Creating and keeping track of multiple emailing lists can be a pain, especially if you’re new to content marketing and using email to promote your business. That’s where MailChimp comes in.
MailChimp is a free email marketing automation tool where users can create, send and analyse email campaigns to boost their content marketing. With MailChimp, you can build email lists with subscribers who are engaged with your content and use them to notify your followers whenever you publish new content.
The MailChimp tool has numerous features, including several web services, synchronisation of customer data, and automation of product follow-ups. These features are all designed to help you create laser-sharp messaging to draw more traffic to your new content.
With the free package, you can send 12,000 emails to 2,000 subscribers, after which you’ll need to upgrade to a paid subscription.
If you need a publishing platform to create and upload your blog posts, and track the number of visitors your website or blog gets, then WordPress is the tool for you.
WordPress is a website builder and content marketing tool that allows you to create stunning websites and blog content with ease. WordPress started as a simple blogging tool, but over the last few years, it became much more. Now, WordPress is the weapon of choice for millions of bloggers and businesses looking to use content marketing to their advantage.
There is a free version of WordPress and several paid subscription packets for those who need a more customised platform. So whether you’re an independent blogger, a startup, or a Fortune 500 company, WordPress has a plan to suit your needs.
To make your blog posts more effective, you’ll want to make sure you complement them with eye-catching pictures or graphics. As the old saying goes, ‘a picture is worth a thousand words’.
Canva allows you to create nice looking graphics and images without any graphic design skills. Choose from several pre-built templates and layouts, and hundreds of fonts, figures, filters and backgrounds to create stunning photos in minutes. You can also drag and drop a picture of your choice into the tool.
The different layouts are designed for the platforms you want to post them on, ranging from Facebook covers invoice designs, to newsletter templates and business cards.
Slack is an excellent collaboration/communication tool that allows you to streamline your work processes and get things done faster. Keep your team and clients on the same page, and make decisions more efficiently by bringing all of your work communication into one place.
Designed to help users collaborate with people from anywhere in the world, Slack uses channels where teams can work together and share ideas. Since Slack also supports other applications like Google Docs, Dropbox, and ClickUp, you can get tasks done without leaving the workspace.
Another favourite is ClickUp, which is the perfect tool for organising your content marketing. ClickUp combines sales and marketing, along with other aspects of running your company, including marketing campaigns and virtual to-do lists.
Organise clients and tasks, and create dashboards to suit each team member, and set deadlines to ensure work gets done on time. Each task follows a colour-code so you can quickly identify if a task needs to be done, reviewed or if it’s ready for your client.
Instead of spreading your content marketing strategy out across several documents, ClickUp lets you keep it all in one place.
Trello is a great organisation and productivity resource where you can schedule content writing, posting, and sharing. This platform uses boards to represent projects and cards to represent tasks to complete. The cards include lists that categorise and track the progress of each task.
Similar to ClickUp, Trello allows you to leave messages for other team members and share content all in one place. That way, you ensure that your content marketing game plan is clear to everyone. Trello also supports integration with other commonly used apps, such as Google Drive, Slack and Dropbox.
9) Google Optimize
All content marketers should test new site or page designs to make sure they comply with their business requirements. You’ll want to make sure your new design is SEO optimised, quick loading, and converts the right visitors.
Google Optimize allows you to run experiments and A/B testing on new website designs, layouts, and content to determine the best design choice. Using Google Analytics to measure your experiments and leverage your Analytics goals as experiment objectives, Google Optimize helps you find the right design to increase conversions.
Google Optimize has three main tests:
A/B Tests are randomised experiments using two or more variants of the same web page (A and B).
Redirect Tests allow you to test separate web pages against each other.
Multivariate Tests (MVT) try out variants of two or more elements simultaneously to see which combination creates the best outcome.
To create high-quality content, you have to make sure it has correct grammar, spelling and punctuation. If your content has spelling mistakes or poor grammar, your readers won’t engage with it no matter how many keywords or backlinks you include.
The best way to make sure your content is written correctly is to use a writing assistant tool like Grammarly. Copy and paste your content into the tool, and Grammarly will highlight problem areas and offer suggestions to fix it.
If you choose to pay for the pro version, Grammarly also allows you to set the tone of voice and target audience and tell you how to alter your content to fit.
Create High-Quality Content With Copy House
Do you need help to create SEO optimised content to drive traffic to your site and expand your business?
At Copy House, our passion and expertise lie with creating engaging and high-quality content that boosts SEO and brings in more leads for our clients.
Contact us to arrange a quick chat to see how we can help you create better content.